How to choose colours and fonts that fit your brand

Trident have read and researched how to choose colours and fonts that fit your brand, these facts and opinions are taken from the best websites to give you the most balanced opinions from around the world. We hope you find this as interesting and as insightful as we have.

Corporate branding helps a product get easily recognised by consumers. The association of a company’s name to the brand of a product or service characterizes it. There are several reputable companies such as Coca Cola, Google, and IBM that are successful in using corporate branding to attract more customers.

Small and medium sized businesses can also benefit from branding. The brand of a certain product will tell much about the seller. Once your business has built a reputable brand, your customers will easily develop trust toward your products and services.

One thing to consider in creating your brand is the best set of colours and fonts to represent it. But, branding doesn’t only stop in the conception of a name; you have to make your brand image unique so that it can easily be recognized separately from other brands. The fonts and colors chosen play a huge role in making a brand image distinct. You have to develop a sense of consistency and familiarity by using one font and color palette in all the marketing materials to be used in promoting your brand.

In creating your brand image, make sure that all the elements of your brand reflect your company. If you have a conservative business, you wouldn’t pick loud and complicated colours. Different colors symbolise different ideas.

Below are the most popular colors with their corresponding associations.
• Blue – authority, integrity, intelligence, peace, and loyalty
• Green – growth, optimism, nature, relaxation, and youth
• Yellow – warmth, happiness, warning, and energy
• Orange – force, determination, vitality, success and productivity
• Red – passion, power, action, desire, and love
• Purple – spirituality, mystery, wealth, ambition, and royalty

Your brand image should also match the personality and preferences of your clients. What better way to attract customers than giving in to their wants? Corporate branding is a tested and proven strategy because the companies involved know how to delight their customers.

You should develop your own qualifications in identifying the font and colors that will suit your brand. No one knows your company better than yourself. But to help you in creating a corporate identity and choosing the most effective fonts and colors to use in your brand, you can contact us anytime. So thats all for now folks, if you want to visit our website for information and helpful tips please visit www.tridentdesign.co.uk