5 Ways to Maximise Your Print Spend

In today's climate, every £1 spent on marketing has to make itself count. There are endless ways in which you can boost how far your marketing budget can go. This article will focus on ways in which you can maximise your print spend for direct mail or brochure printing. This could also be applied to magazine printing.
Here are 5 ways in which you can make each £1 work harder for you.







1. Target your mailings to the right audience, there is no point sending out a blanket wash of mailings to people whom it is not relevant. It would be better to spend a bit of time keeping your database up to date, print and mail less, and save your budget for your next campaign.

2. Reduce the paper weight of the brochure / mail piece by a few gsm. It will most save you money and most people will not notice the difference if you drop your brochure from 130gsm to 100gsm text paper. This could save you a few hundred £'s on a 32pp brochure for 10,000 copies. You may even save on the mailing cost if the weight of the brochure falls into the lower weight mailing band.

3. Work with your printer to look at other options on paper brands and types. Some of the lesser known papers may well be more cost effective and give you an equally comparable result in terms of whiteness, brightness and smoothness and print quality. You may already be on the right paper, but it's worth having that conversation.

4. Work with your printer to look at the most cost effective paginations for their press / process of printing. You may be able to get more pages for the same amount of money if you work with how their press is set up. For example: 120 pages is far less economical than 128, so it may work out cheaper to print 128 pages rather than 120, and you get more space to talk about what you want to talk about!

5. Spend money on design - this is probably the most important part. If the design is not working and giving people the right reasons to call you, then it does not matter how good the printing is, they will not call. Good design should give people a reason to call within 5 seconds of them glancing at the page.

For more information on how to maximise your print spend for your next campaign, please visit http://www.tridentdesign.co.uk
We have over 30 years of print management experitise to save you time and money.