Colour Trends 2011, messages and meanings

As a Graphic Designer it is important to think beyond the now and focus on the future so with this said I live permanently in the future; there are six seasons in my year instead of four. With each season brings a new set of Design Trends, these are used and followed by the biggest brands in the world, within all sectors especially fashion and design.


These trends are woven into the core design process to develop outcomes which offer the end user and in my case the client a product which is high in impact. Knowing these trends will add value, to the work you produce and its these benefits that can be given back to your clients for a positive effect on their businesses.

This blog will help give insights on colour and addresses how best to integrate these qualities into your work, insuring your intended message is communicated.









PANTONE Spring Summer/ Autumn Winter Colour Reports 2011 are essential guidelines that can be applied to so many projects... branding, packaging, signage, point-of-purchase, displays, advertising, logos, websites and more. Created for everyone whose colour choices are critically important for the success of a project, this blog will prove a valuable tool and resource that will enable you to jump-start your imagination.

These reports feature the top colours for
2011 you can download this previews at PANTONE COLOUR TRENDS WEBSITE


What’s interesting about this particular set of colour trends is they are vibrant and eye catching. They could definitely draw attention from the sea of marketing out there, these are definitely thought provoking to say the least. Using the colour harmonies featured will be an effective use of colour when designing and its important to adhere to these guidelines.

Whats interesting is the colour of the year, its a vibrant more of a spring colour in my opinion.







Its said this colour is for All Seasons, Honeysuckle is Courageous. Confident. Vital. A brave new colour, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day – with nothing “everyday” about it.