The Innocent Drinks UK Company which was founded in 1999, whose primary business is making healthy food and drinks, including smoothies, juice and veg pots, sold in supermarkets, coffee shops and various other outlets nationally.. Is currantly marketing a cleaver spring campaign for kids’ which focus on children, encouraging them to grow their own vegetables, fruits, seeds and herbs thanks to packs of seeds.
The free seeds are available with every purchase of Innocent Kids Smoothies... Seeds available to collect include carrots, tomatoes, cress, basil, violets and sunflowers... Packs also contain instructions on how to grow their seeds in addition to cut-out plant markers.
As promotions go this is blooming good, even the most reluctant gardener, will feel inspired to start planting and harvesting fruit and veg. Anything that gets young children in to the fresh air this spring/summer away from the indoors ie. Television and computer gaming has my vote.
The free seed campaign has also see the Innocent Kids’ website 
www.innocentkids.co.uk have a revamp, giving prominence to the campaign which gives children additional information about growing their seeds, gardening tips, competitions from Rocket Gardens and the Royal Horticultural Society as well as promoting gardening-related competitions and a gallery for kids to upload photos of their plant’s progress.
If your like me and have children, you will welcome this campaign plus I think all children like there smoothies which is good for your little one‘s health, which is a plus to... I can’t see Coca‑Cola doing this!
Visit our website www.tridentdesign.co.uk or call us on 01455 557766
The new Computer Arts Collection Graphic Design magazine is now out using a mixture of 6 Pantone’s, Spot UV, texturised paper and striking design its enough to make any designer’s mouth water.
Its the very first of its kind, and is part of a new annual series of six in-depth guides from the makers of Computer Arts. These glorious sets focus on typography, illustration, branding, photography, advertising and of course the all essential GRAPHIC DESIGN. These guides are the perfect edition to any studios bookshelf.
It’s packed with plenty to inspire throughout the year, but this is much more than a glossy coffee table book - there’s also invaluable insight and analysis from our peers to help our own client briefs run more smoothly. Look at this thing of wonder, visit the 16 page digital sampler - http://issuu.com/futurepublishing/docs/ca-collection-sampler?mode=window&viewMode=doublePage
With a copy in hand, the sections that are a must see are FOLIO, TREND REPORT, INDUSTRY FOCUS, STUDIO PROJECT, PROCESS, GLOBAL DESIGN, and FUTURE PROOF. Make sure you flick through to the super-hot-fluoro Pantone pages- page 68 INDUSTRY FOCUS includes a great feature on how your studio can survive and thrive in the global downturn. Gain an unprecedented insight into how our peers tackle a brief in another great feature - STUDIO PROJECT. Finally FUTURE PROOF shares Four leading designers advice for developing your digital publishing and app design skills, including British GQ’s creative director Paul Solomons on Adobe DPS, Bonnier’s Sam Syed on the Mag+ platform, and ustwo’s Neil McFarland and James Lee on designing apps.
So our opinion of this truly inspiration guide has to be an absolute, AMAZING. In our busy design studio I have to admit I’ve read the sections that truly interest me like INDUSTRY FOCUS. I have read that article I’d like to provide a little insight into section. As a person with not just a job in design, more of a career, where I have spent years of my life enjoying art, photography then graphic design, I find it scary that some people cant see the value of good graphic design. However the section clearly shows whilst some markets freefall, and austerity measures bite and currencies devalue over night, the investment & funding towards creativity remains sturdy.
Design, especially printed items were widely collectable, meant to be playful high end marketing tools and things of beauty. However due to clients budgets tightening these commissions are financially unviable and commercially unnecessary. Clients see value in digital, where there overheads are low cost and can deliver accurate response data.
We as a design agency have to shift with this market and we offer many digital tools like websites and email marketing which have a proven success rate. If any of this sounds appealing visit our website www.tridentdesign.co.uk or call us on 01455 557766.
www.innocentkids.co.uk have a revamp, giving prominence to the campaign which gives children additional information about growing their seeds, gardening tips, competitions from Rocket Gardens and the Royal Horticultural Society as well as promoting gardening-related competitions and a gallery for kids to upload photos of their plant’s progress.
