5 logos with hidden messages

As a graphic designer, it’s hard to convince my customers about the power of a logo and satisfy the customer needs. when they only what something simply for just getting there name out. when they could be having a strong logo with a hidden message ie that use negative space to create a powerful message and reflect the company’s personality. Below are 5 famous logos which will help you notice that a meaningful logo can leave an eternal impression on the customers. It’s like having two logos one within the other.

SEE if you can figure the below out with the message that the designer wants to transmit...

 

Eight Logo

This logo is very cleverly designed... If you take a closer look, you will notice that the logo consists of variations of number ‘8’. Which spell out the word Eight. SEE!!

ED Logo

I like this logo alot the ED which stands for Elettro Domestici - Home Appliances in English, you will see how the designer has amazingly used the negative space to demonstrate the letter “E” and “D” making the logo look like an electric plug.
 

Amazon Logo

This extremely clean and simple logo whilst the arrow might not look like more than a smile to you. Have another look it also represents that Amazon sell everything from a to z and it also represents the smile on the customers face when they bought a product.
 

FedEx Logo

You have probably seen the logo a thousand times and thought the FedEx logo looks like a plain text based logo but if you take a second look between the E and the x you will see an arrows which represents the speed, direction and reliability of this worldwide courier service.
 

Toblerone Logo

You probably have never noticed the brilliant logo whilst enjoying this chocolate bar. The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, Toblerone originated in Bern, Switzerland – which means “City of bears”.
 

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