Pantone of the Year 2012: Tangerine Tango

 

The fashion world drives the trends every year, especially in colour. The fashion weeks across the world are the place to be and the place Pantone gain their inspiration. They have access to the designer’s pieces before they are even shown to the world. Pantone experts look at the colour selections used by the fashion houses and then show them to the world as a special colour palette which can be used in all market sectors particularly DESIGN.

Pantone is one of the most influential leaders in the design industry and every year they promote colours of the year and in 2011 PANTONE 18-2120 Honeysuckle was the most influential colour for their company. Pantone “encouraged us to face everyday troubles with verve and vigor” so this year we expected a lot from their choice of colour. This is where the 2012 Pantone Tangerine Tango comes into full force. This colour has been classed as “a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward”. Pantone goes on to delve deeper into the feelings and thoughts promoted by this colour - “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

With that immense description we can go further to discuss the history and background of the colour and over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. Due to the striking beauty of the colour major fashion houses such as Tommy Hilfiger, Nanette Lepore, Cynthia Steffe by Shaun Kearney, Elie Tahari and Adrienne Vittadini, are incorporating this attractive orange into their spring collections. With this said it’s more than likely, like most hues to trickle into the Autumn Winter seasons.

In a wider sense Tangerine Tango sways over to the cosmetics industry as a winner. Because of its versatility, as it is a bit exotic, but in a very friendly, non-threatening way. From the catwalk, high end or low-end outlets, you can add a sultry flair to lips, cheeks and nails with Tangerine Tango.

This colour is so dynamic it features in the world of men and women. You’ll see it used in a different hue for the huge technology company Orange. So going on to other sectors you’ll find that Tangerine Tango can energize interior spaces from patterned home accessories, for use in pillows bedspreads and tabletop accessories in this high-impact hue add spice to any room.

We as a design agency will look forward to producing quality artwork with this vigorous colour as its strong point. We can look forward to a future that is bold and bright.