HAPPY MONDAY!

HAPPY MONDAY! We've come up with lots of inspiration links from different artists and exhibitions. Enjoy and share.

 

http://www.designboom.com/weblog/cat/8/view/17642/london-2012-olympic-coin-designs-revealed.html - Continuing on a tradition dating back to the 1952 Helsinki Olympic games, the official UK £5 coins of the London 2012 Olympic and Paralympic games have been revealed. Birmingham School of Architecture student Saiman Miah's design of the Olympic coin features the London skyline next to the river Thames with pictograms of athletes revolving around the circumference of the surface, much like the face of a clock. 'As an architecture student I wanted to include a detailed impression of London's iconic skyline on my design,' says Saiman. '[The pictograms is] a reference to another London icon, Big Ben.'

 

http://www.designboom.com/weblog/cat/8/view/19328/get-ahead-of-the-games-ease-of-olympic-travel-campaign.html - International marketing agency M+C Saatchi has created 'get ahead of the games', a national advertising campaign to help raise awareness of travel delays, tips and planning for inhabitants and visitors in London during the 2012 Olympic and paralympic games. The campaign was developed to engage with various methods of communication, covering social media, website and printed distribution, decorating newspapers, cell phones and metro stations alike. In anticipation of the games, organisations such as transport for London, the Olympic delivery authority, the mayor of London, national rail, highways agency and department for transport are working collaboratively to release up to date information about city transportation through the 'get ahead of the game' website and twitter feed. The light-hearted illustrations developed display digitised caricatures of Olympic and Paralympic athletes, wearing the apparel of their sport, causing a disruption in the normal flow of commuter traffic.

http://www.designboom.com/weblog/cat/8/view/21754/mwm-graphics-and-attik-london-2012-olympics-coca-cola-branding.html - The first phase of art was to create this hyper detailed, abstract rendition of COCA COLA LONDON 2012. From this master file we extracted dozens of 'moments' that became the graphic asset library.

http://www.designboom.com/weblog/cat/8/view/21759/turner-duckworth-team-usa-coca-cola-cans.html - The Coca-Cola Olympic games campaign highlights the Coca-Cola 8 pack of athletes, graphically captured in action within their sports. The designs cleverly use patriotic stripes to convey movement and context for the different sports. The cans will rotate throughout the summer with a new one hitting the market every 2 weeks, culminating with a can featuring a special composite logo in time for the opening of the Olympic games.  There are 6 different fridgepack versions launching in 2 phases.  Designs are also extended across larger can packs, bottle labels, and mini cans. The designs will also appear on in-store displays, premiums and select TV spots.

http://www.designboom.com/weblog/cat/8/view/22203/fit-london-2012-olympics-posters-by-british-designers.html - Central Saint Martins College of Arts and Design Lethaby gallery, Kings cross, 2 July – 9 July, 2012 window galleries, Kings cross, 29 June – 30 August, 2012.

http://www.designboom.com/weblog/cat/9/view/22238/and-architects-bp-pavilion.html - and architects along with kbw design have recently revealed the BP pavilion for the upcoming 2012 Olympic games in London. The initial striking feature of the pavilion is the expansive mirror facade that displays all activity happening in its proximity. The experience also includes the 'walk in the park' installation, a free standing angled structure which contains a convex mirror that allows the individual to pose in front of the reflected backdrop of the Olympic stadium.

 

http://www.designboom.com/weblog/cat/10/view/22599/banksy-london-olympics-2012.html - Prominent street artist Banksy has produced two new pieces commenting on the 2012 London Olympics. The pole vaulter and missile brandishing javelin thrower are amongst a debate surrounding the removal of graffiti in London in preparation for the upcoming Olympics. Because his work is considered one of the great attractions of the city, controversy has been directed towards that of Banksy in particular, as a past event in which his 2007 stencils were painted over by Bristol street cleaners was considered a mistake.

 

http://www.designboom.com/weblog/cat/9/view/22671/olympic-stadium-for-london-2012-by-populous.html - The opening ceremony for London's summer Olympics will be held tonight, July 27 at 8:00 ET within the 'olympic stadium' by international practise populous. The venue is capable of hosting 80,000 spectators for the opening and closing ceremonies as well as the athletic track and field events over the course of the two week long contest. The compact bowl brings the audience closer to the action than in past Olympics. the firm prioritized the transition to a 25,000 seat capacity after the conclusion of the games, exploring form, materials, structure and operating systems. a composition of simple forms with demountable connections minimizes the fabrication time and weight of the entire structure. Theatre staging for the ceremonies can also be easily installed and overlayed in this same method.

http://www.designboom.com/weblog/cat/8/view/22662/hat-trick-design-london-2012-olympics-stamps.html - Hat-trick have designed a set of four postage stamps to mark the start of the London 2012 Olympics. The stamps feature iconic London landmarks blended with Olympic sports to celebrate both the sport and the landmarks of London - they will be released tomorrow in the UK (Friday 27th July).

For information regarding what Trident can do for you, please see our website www.tridentdesign.co.uk

HAPPY MONDAY!

HAPPY MONDAY! Because sharings caring we've come up with lots of inspirational links from different artists and exhibitions. Enjoy and share.

http://www.designboom.com/weblog/cat/9/view/22076/schemata-architecture-office-hue.html - schemata architecture office: hue+. Japanese architect Jo Nagasaka of schemata architecture office has recently completed 'hue+', a photography studio in Tokyo, Japan. The interior spaces are a seamlessly integrated series of facilities which collectively form the shooting area. Smaller rooms focus upon a theme of 'eating', integrating kitchens and dining rooms to allow for a pictorial exploration of the behaviors associated with the selected subject. Avoiding the typical setting of an enclosed box, the spatial sequence encourages a natural rhythm to the physical action of photographing.

http://www.designboom.com/weblog/cat/10/view/22028/surrealistic-mutation-illusions-painted-on-face-and-hands.html - Surrealistic mutation illusions painted on face and hands - Japanese artist and university student chooo-san creates eerie photoshop-like optical illusions painted upon her her hands and face. Rather than photographing herself to then manipulate each image into monstrous visualizations of her form in digital post-production, the artist's portfolio is developed entirely from her experimentation with hyper-realistic body painting.

http://www.designboom.com/weblog/cat/10/view/21807/revoltage-light-bulb-installation-by-raqs-media-collective.html - Revoltage light bulb installation by Raqs Media Collective. On exhibition as part of 'Art Unlimited' at art basel 2012, the 'Revoltage' electrical sculpture by multidisciplinary indian artists Raqs Media Collective references the popular uprisings of the past year in a piece meant to reflect both celebration and outrage.

http://www.designboom.com/weblog/cat/10/view/22080/jeff-koons-at-the-beyeler-foundation-part-2.html - fondation beyeler is the first swiss art institution to dedicate an exhibition to distinguished american artist jeff koons. The retrospective focuses on three central collections - 'the new', 'banality' and 'celebration' - formed by koons over the course of his artistic practice which began in the 1980s.


http://www.designboom.com/weblog/cat/10/view/21882/art-basel-trunk-by-klaus-weber.html - Art Basel - trunk by Klaus Weber. German artist klaus weber has created a collection of works entitled 'trunk' shown as part of art basel 2012. The opus explores the notion of mortality through a group of 32 plaster masks, dubbed 'death-masks', which are representations of mainly recognisable subjects that are dead or still living. The expressions on the faces vary from relief to anguish, telling the motley of stories each character has to share, some being very significant historical moments in time. The material used for the pieces is sourced from a local foundry in berlin.

For information regarding what Trident can do for you, please see our website www.tridentdesign.co.uk

The design and print projects Trident has been involved in recently:

We eat, sleep and breathe great design whether its one of our projects or not and we really enjoy sharing our opinions. So this weeks blog is going to discuss some interesting projects we have been up to and we want you to give us some feedback on them.

First up is the redesign of Banner Specialist Brochure

Banner Specialist are a leading local printer for large format banners and large format promotional materials, they have recently moved in to the football gift market. They pride themselves on their appearance and great quality service.

The brief for this brochure was to create something eye catching, to promote a new side of their business which was football gifts. Banner Specialist are slowly becoming the local authority for banner printing, and its been a pleasure to work along side them to create something that will push their business forward and promote sales. This brochure needed to be something that could be paced around the office and drive sales.

With the brief taken we used the football theme to illustrate the items that needed promotion, using footballs, grass and scoreboards. Banner Specialist now have a dynamic layout for each side of the business.

Our second project with a twist was the On the Pond Flyer for Off the Piste

Off The Piste is the UK’s leading student Snowsports tour operator and we are opening our doors to the masses, bringing quality, budget ski holidays to graduate and adult groups of all sizes. Whether there are 4 or 400 people, Off The Piste can provide a tailor made ski holiday to suit your needs.

The brief for this flyer was to update the existing design with a move toward a more sporting snowsports image. The Flyer was a great project, it was such a pleasure to do something that had a bit more of an edge whilst still retaining a commercial aspect. As you can see we have progressed the On the Pond brand and projected it to a wider more snowsported audience.




Last but not least was the G Adventures Brochure Management and Print for G Adventures

G Adventures with nothing more than two credit cards and a burning desire to create an authentic, sustainable travel experience like nothing the world had ever seen. By offering adventure-craving travellers an alternative to the resorts, cruises and motorcoach tours they were accustomed to, they not only changed the way people looked at their holiday time, but changed the face of travel forever.

The brief was to print manage the G Adventures rebrand, it was a great project which went smoothly and successfully.

We have been up to a lot but some of it has to be kept under wraps for now so you need to keep your eyes peeled for the latest and greatest from TEAM TRIDENT!! Why not visit out website www.tridentdesign.co.uk or join us on Twitter @tridentstudio.

Innocent kids FREE seeds campaign

The Innocent Drinks UK Company which was founded in 1999, whose primary business is making healthy food and drinks, including smoothies, juice and veg pots, sold in supermarkets, coffee shops and various other outlets nationally.. Is currantly marketing a cleaver spring campaign for kids’ which focus on children, encouraging them to grow their own vegetables, fruits, seeds and herbs thanks to packs of seeds.
 

The free seeds are available with every purchase of Innocent Kids Smoothies... Seeds available to collect include carrots, tomatoes, cress, basil, violets and sunflowers... Packs also contain instructions on how to grow their seeds in addition to cut-out plant markers.


As promotions go this is blooming good, even the most reluctant gardener, will feel inspired to start planting and harvesting fruit and veg. Anything that gets young children in to the fresh air this spring/summer away from the indoors ie. Television and computer gaming has my vote.


The free seed campaign has also see the Innocent Kids’ website www.innocentkids.co.uk have a revamp, giving prominence to the campaign which gives children additional information about growing their seeds, gardening tips, competitions from Rocket Gardens and the Royal Horticultural Society as well as promoting gardening-related competitions and a gallery for kids to upload photos of their plant’s progress.
 
If your like me and have children, you will welcome this campaign plus I think all children like there smoothies which is good for your little one‘s health, which is a plus to... I can’t see Coca‑Cola doing this!

Visit our website www.tridentdesign.co.uk or call us on 01455 557766

Lessons learned from design to print, crucial factors you need to know!

Although design is usually taken on face value, taking a look at the process itself can be very interesting. A designers journey is more often than not about far more than just design. Projects seem simple but they become more complex, and this is the same for most projects.

Design itself is the easy part, its what people know exactly how to do, but its the actual project topic or subject matter that you need to get to grips with. The more you learn, the more you understand, the more efficiently you can design. This can be said for an in depth brief but that’s not just it, you need to learn more, so learn who the company is and what it does, these two aren’t necessarily linked to the design process but they DEFINITELY HELP to create the end product. The design process is not always a standard technique you have to follow, its more about learning that different types of people respond differently and have different needs. Once you have learned these lessons you can truly start to design something amazingly bespoke, and what comes out is guaranteed to be more successful.

To add an extra dimension to the process, the print is another element a designer might have to pitch or think about when they design.

Below are FIVE PRO TIPS, for essential insights for print:

1. Get a selection of printers to work with. Their quotes are usually based around the size of their press, so depending on the size and amount of colour’s, they may come up trumps for one job and then be far too expensive for another.

2. Any spare time offers the perfect opportunity to catch up on what your fellow designers and what they have been working on with a printer. It’s great to get away from your computer and have a look at some of your peers work.

3. If you spot a real howler then it’s definitely best to get new plates made at this point rather than know that the projects gone wrong.

4. Listen to what your printer has to say when discussing stocks and finishes - they do this every day. But the ultimate decisions are down to you - don’t let them dictate the job!

5. Think about the combined finished effects: source as many as possible for reference so you know how they’ll turn out. But also try to take educated ricks, and be adventurous.


If you want more information and helpful tips please visit our website at www.tridentdesign.co.uk

Stamp Prices Rise - How to Still Reach Your Audience Despite the Increase in Prices

The Royal Mail announcement that a First Class Stamp was due to rise to 60p, was an additional cost that businesses across the country really did not need. It will have lead to many considering avoiding using the Royal Mail where ever possible. This could be entirely possible in cases such as invoicing, but with email open and click through rates lower than ever, it would be very foolish to give up using the medium of print and direct mail to reach your customers and prospects.

Remember - mixed media campaigns have the greatest conversion rates!

It is entirely possible to still manage to contact your target audience through direct mail, without breaking the bank. Here are a few ways to do this:

1. Target your audience and keep your database up to date.
There is no point in sending a very attractive brochure advertising Golf clubs to someone who has no interest in Golf, but actually prefers chess. Make sure when you buy your database or gather your client data, you are getting people who have a genuine interest in what you are offering. 1000 hot leads, with a genuine interest rather than 5000 with a vague, or no interest is going to yield a much greater return, not to mention the saving on postage.


2. Look at other options on postage rather than stamps.
A stamp or even franked mail from the office can cost a lot. If you are sending out a large number of letters, there are a number of options available from the Royal Mail that are actually cheaper. One of the new products that has been launched is Advertising Mail, where you get a cheaper rate of postage for using that particular service. Another is Walksort. If you are covering a localised area - this could work for you. There are, of course, other options including TNT mail and other private carriers which are always worth consideration.


3. Plan what you are sending out prior to printing it.
Rather than print what you always produce, it could save you money by playing to the new Royal Mail rule book a little bit more. Look at different sizes, weights of finished item etc. It could be that you can get the same message and conversion rate, just by printing slightly differently or using a different technique.

4. Joint venture with other businesses
If the cost of mailing is still too high, look to work with other complimentary businesses and do a joint mailing with them, you can share the cost, and your databases. 


What ever you do, do not stop speaking to your customers. If you stop talking to them, you can be sure someone else will be!


If you are thinking of a new direct mail campaign and need some ideas on how to plan the printing, a creative idea to engage a new customer base, or plan the mailing and distribution, please give me a call. +44 1455 557766 or visit www.tridentdesign.co.uk


Thanks for reading.


Adam Burrage

11 Amazing FREE Fonts to download!

Fonts are extremely important to the success of a brand or design.Its so important to stay in touch with current trends as one day a font might have a positive or creative persona and the next it doesn’t. Part of being a designer is to follow trends and that’s what we do here at Trident, sometimes we don’t adhere to them as most creative’s don’t its just important to keep your finger on the button. Due to this power, the font creators can now charge a lot of money for the fonts because over the years that have built a brand just like Nike or Coca Cola. Think about their fonts and how iconic they are, you might just need to see the type and it doesn’t need to say Coca Cola for you to think it. So this is where our latest blog stems from, free fonts are very easy to find but, finding high-quality, attractive and elegant fonts is a very hard task to do. Many fonts are being released from several past years and we believe some of these are outstanding.

All are free and ready to work hard on Your project to make it look impressive and sell your product, service or design. Leave comment and say which font You like most!

ASAP 

BEAVER  

VHIA 

POLY 

ORIGRAM

OSTRICH SANS

Wisdom Script

Museo Slab

Mosaic Leaf

Onick 

RBNo2

Visit our website www.tridentdesign.co.uk or call us on 01455 557766.