Lomography

Lomography is taking a photographic revival. Everyone getting back to the film camera of yesteryear, compared with today’s technological advances with cameras producing quick and easy pictures at high-resolution, with there automatic settings, high-speed shutter settings, etc. And also with the editing process thanks to computers and such programmes as Photoshop.

While most of us growing up waiting for our holiday pictures to be developed. You can see your pictures immediately, with the option of delete or save, an option not available with earlier film cameras. For a long time it seemed as if the old days of film photography were over, until a blast from the past came to the rescue...

Some facts about Lomography...

In 1991, two students in Vienna, Austria stumbled upon a compact-sized Russian camera called the Lomo Kompakt Automat.
They began taking pictures just for fun without thinking. After they came back to Austria, they were amazed to find that the photos they took had extremely rich colours, uncomposed, spontaneous snapshots, especially in the street and in low light. Since then the history of lomography has begun.

The characteristics of Lomography are saturated colours, depth of field, edge darkening, light distortion. The best subjects are images which contain high colour, stone rock or gravel textures, as well as shiny objects like metal. Another add-on to the camera is a wideangle lens which produces Fisheye.

However, if you don't own a LOMO camera, then you can achieve the same effect using a lomography photoshop action that can be downloaded.

If you want to visit our website for information and helpful tips please visit www.tridentdesign.co.uk

Computer Arts Collection magazine - A thing of sheer beauty!

The new Computer Arts Collection Graphic Design magazine is now out using a mixture of 6 Pantone’s, Spot UV, texturised paper and striking design its enough to make any designer’s mouth water.

Its the very first of its kind, and is part of a new annual series of six in-depth guides from the makers of Computer Arts. These glorious sets focus on typography, illustration, branding, photography, advertising and of course the all essential GRAPHIC DESIGN. These guides are the perfect edition to any studios bookshelf.


It’s packed with plenty to inspire throughout the year, but this is much more than a glossy coffee table book - there’s also invaluable insight and analysis from our peers to help our own client briefs run more smoothly. Look at this thing of wonder, visit the 16 page digital sampler - http://issuu.com/futurepublishing/docs/ca-collection-sampler?mode=window&viewMode=doublePage


With a copy in hand, the sections that are a must see are FOLIO, TREND REPORT, INDUSTRY FOCUS, STUDIO PROJECT, PROCESS, GLOBAL DESIGN, and FUTURE PROOF. Make sure you flick through to the super-hot-fluoro Pantone pages- page 68 INDUSTRY FOCUS includes a great feature on how your studio can survive and thrive in the global downturn. Gain an unprecedented insight into how our peers tackle a brief in another great feature - STUDIO PROJECT. Finally FUTURE PROOF shares Four leading designers advice for developing your digital publishing and app design skills, including British GQ’s creative director Paul Solomons on Adobe DPS, Bonnier’s Sam Syed on the Mag+ platform, and ustwo’s Neil McFarland and James Lee on designing apps.


So our opinion of this truly inspiration guide has to be an absolute, AMAZING. In our busy design studio I have to admit I’ve read the sections that truly interest me like INDUSTRY FOCUS. I have read that article I’d like to provide a little insight into section. As a person with not just a job in design, more of a career, where I have spent years of my life enjoying art, photography then graphic design, I find it scary that some people cant see the value of good graphic design. However the section clearly shows whilst some markets freefall, and austerity measures bite and currencies devalue over night, the investment & funding towards creativity remains sturdy.


Design, especially printed items were widely collectable, meant to be playful high end marketing tools and things of beauty. However due to clients budgets tightening these commissions are financially unviable and commercially unnecessary. Clients see value in digital, where there overheads are low cost and can deliver accurate response data.


We as a design agency have to shift with this market and we offer many digital tools like websites and email marketing which have a proven success rate. If any of this sounds appealing visit our website www.tridentdesign.co.uk or call us on 01455 557766.

5 logos with hidden messages

As a graphic designer, it’s hard to convince my customers about the power of a logo and satisfy the customer needs. when they only what something simply for just getting there name out. when they could be having a strong logo with a hidden message ie that use negative space to create a powerful message and reflect the company’s personality. Below are 5 famous logos which will help you notice that a meaningful logo can leave an eternal impression on the customers. It’s like having two logos one within the other.

SEE if you can figure the below out with the message that the designer wants to transmit...

 

Eight Logo

This logo is very cleverly designed... If you take a closer look, you will notice that the logo consists of variations of number ‘8’. Which spell out the word Eight. SEE!!

ED Logo

I like this logo alot the ED which stands for Elettro Domestici - Home Appliances in English, you will see how the designer has amazingly used the negative space to demonstrate the letter “E” and “D” making the logo look like an electric plug.
 

Amazon Logo

This extremely clean and simple logo whilst the arrow might not look like more than a smile to you. Have another look it also represents that Amazon sell everything from a to z and it also represents the smile on the customers face when they bought a product.
 

FedEx Logo

You have probably seen the logo a thousand times and thought the FedEx logo looks like a plain text based logo but if you take a second look between the E and the x you will see an arrows which represents the speed, direction and reliability of this worldwide courier service.
 

Toblerone Logo

You probably have never noticed the brilliant logo whilst enjoying this chocolate bar. The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, Toblerone originated in Bern, Switzerland – which means “City of bears”.
 

If you want to visit our website for information and helpful tips please visit www.tridentdesign.co.uk

Pantone of the Year 2012: Tangerine Tango

 

The fashion world drives the trends every year, especially in colour. The fashion weeks across the world are the place to be and the place Pantone gain their inspiration. They have access to the designer’s pieces before they are even shown to the world. Pantone experts look at the colour selections used by the fashion houses and then show them to the world as a special colour palette which can be used in all market sectors particularly DESIGN.

Pantone is one of the most influential leaders in the design industry and every year they promote colours of the year and in 2011 PANTONE 18-2120 Honeysuckle was the most influential colour for their company. Pantone “encouraged us to face everyday troubles with verve and vigor” so this year we expected a lot from their choice of colour. This is where the 2012 Pantone Tangerine Tango comes into full force. This colour has been classed as “a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward”. Pantone goes on to delve deeper into the feelings and thoughts promoted by this colour - “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

With that immense description we can go further to discuss the history and background of the colour and over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. Due to the striking beauty of the colour major fashion houses such as Tommy Hilfiger, Nanette Lepore, Cynthia Steffe by Shaun Kearney, Elie Tahari and Adrienne Vittadini, are incorporating this attractive orange into their spring collections. With this said it’s more than likely, like most hues to trickle into the Autumn Winter seasons.

In a wider sense Tangerine Tango sways over to the cosmetics industry as a winner. Because of its versatility, as it is a bit exotic, but in a very friendly, non-threatening way. From the catwalk, high end or low-end outlets, you can add a sultry flair to lips, cheeks and nails with Tangerine Tango.

This colour is so dynamic it features in the world of men and women. You’ll see it used in a different hue for the huge technology company Orange. So going on to other sectors you’ll find that Tangerine Tango can energize interior spaces from patterned home accessories, for use in pillows bedspreads and tabletop accessories in this high-impact hue add spice to any room.

We as a design agency will look forward to producing quality artwork with this vigorous colour as its strong point. We can look forward to a future that is bold and bright.

Is there only one tablet to buy... ?



Is there only one tablet to buy... ?


What is a tablet? A tablet computer, or a tablet, is a mobile computer, larger than a mobile phone or personal digital assistant, integrated into a flat touch screen and primarily operated by touching the screen rather than using a physical keyboard.
It often uses an onscreen virtual keyboard therefore can partially replace a computer.


First commercial portable electronic devices based on the concept appeared at the end of the 20th century. Microsoft attempted a relatively unsuccessful product line with Microsoft Tablet PC, which carved a niche market at hospitals and outdoor businesses. In 2010 Apple released the iPad based on the technology developed in their iPhone which caused a real stir when it launched. Now other manufacturers have released their own tablets, but can they compete.

The Amazon Kindle is a series of e-book readers now in their latest generation, which enable users to shop for, download, browse, and read e-books, newspapers, magazines, blogs, and other digital media via wireless networking. Also, there’s the BlackBerry PlayBook which also allows you to browse on the go with secure connection to any BlackBerry smartphone with access to 100’s of apps

So the crazy leaders in the tablet race are Apple with their iPad, nobody else has really figured out how to get a piece of this pie yet.

There is one injury you can get from using the preferred tablet... Dubbed 'ipadhand', users have complained of aches and pains in the hand they hold the device with and in their fingers after typing on and swiping the screen... be warned!!



If you want to visit our website for information and helpful tips please visit www.tridentdesign.co.uk

 

6 elements to expect from a good design agency

1. Creativity - A client whether prospective or not, should be able to give an agency or designer a brief and the end product should exceeds expectations. As a designer you should strive for greatness and this is the same for you the client. You can expect to receive high quality packages which fit the brief whilst still retaining a creative edge.


2. Print Knowledge - As a experienced agency with nearly 25 years behind us, you can expect our designers or sales people to know exactly how to design and print manage your project. We can give you the greatest advice on which way to take your design or brochure to the next level. Here at Trident, we strive for better and if there’s an aspect which needs researching we’ll use our expertise to find what you need to know.

3. Trustworthy - You can be confident you can give us a small or large job and we’ll handle it with a great deal of care. We also ensure we hit your deadlines, if this isn’t possible we let you know up front or we come up with a Plan B. You safe in our hands.

4. Reliable - Know that Trident are available to help when times are hard or you need advice. You can count on us to be there, we are flexible and will bend and sway with your project.

5. Attention to detail - Expect the highest standards of design. We follow strict guidelines to give you a package you are truly happy with. Here at Trident we guide you through the way we do things so you know what to expect and whats expected from you as the client.

6. Web Knowledge - We use up to date web knowledge, we know what works and what doesn’t, this can be for the design of your website or brand identity. We know how it will look and work online and we can teach the ways to improve SEO or market presence.

If you want to visit our website for information and helpful tips please visit www.tridentdesign.co.uk

New Rectruit - Joins Trident

Due to increased expansion, we have recruited another person to assist in providing clients quicker turnarounds for quotes, production questions and to assist with general office administration. We like to offer young people opportunities and Jake is joining us after finishing his A-levels. He will be joining Rebecca (our most recent design recruit), who came from a Graduate Internship with Demontfort University in 2009.

Here is a brief intro from Jake himself.....

''Hi, I'm Jake. I have just started a Business Administration apprenticeship for Trident in which I have taken on the role of sales support. I have not long left school after finishing two years of A-levels at William Bradford Community College. After passing my three A-levels in History, Chemistry and Physics I started applying for jobs and apprenticeships. I was given an opportunity for an apprenticeship at Trident in December 2011. I had an interview in which I was successful, and now Trident is the first company I have worked for. I make sure I put 100% into any task that I have been given so I can produce the best results that are possible. It feels great working for a company which works with different companies all around the world.

In my spare time I enjoy playing football with my friends, following and watching football (in the Premier league mainly), watching movies, listening to music, playing video games online, reading books and socialising with my friends and family.

I look forward to meeting you all as my job progresses!

www.tridentdesign.co.uk